Famous brands become very popular not only because of what they have to offer, but mostly because the consumer is able to recognize the packaging and logo with ease. There are a number of businesses that sell products easier due to their packaging. Some people are willing to give it a try over another product based on the packaging of the product. The product’s identity relies heavily on its packaging design.
Can you recognize the product by its cover?
Having an instantly recognizable logo and a distinctive shape all within nice packaging will help sell the product that much easier. The packaging design helps promote the product that sits on a store shelf or advertises on the television. People will easily place the packaging with the product and become more psychologically unaware that they relate the packaging to the product the more they see it.
Options for bottle packaging design
When creating designs for bottles it can become a little more difficult in comparison to creating a design for a box or container to place the product inside. Bottles can be handled differently than a can or box that can lead to a more attractive look even though it doesn’t provide as much space to work with. There are options for a packaging design that includes silkscreen printing on wine bottles. It’s environmentally friendly as it uses organic ink of striking colors. Printing on bottles is an industrial art and can help enhance the appearance of the product ranging from wine and beer to olive oil and gourmet food. It helps increase the value of the product and simply looks better.
Packaging can lower costs
With the proper packaging design there are several things that can be avoided that will possibly turn customers away that include having eye sore colors or the use of bad art. Using good ideas with nice looking artwork upon the display of the product will help eliminate a lot of production costs while stronger designs will draw more customers to the product.
What to avoid?
- Bland looking designs
- Poorly designed packaging
- Designs that don’t represent your company
- Anything offensive
- Unattractive appearance
What to consider for ultimate packaging design
- Analyze color and font for pleasing appearance
- Visually pleasant appearance
- Striking design that separates the product from other similar products
- Make sure the packaging matches the creativity and personality of the company
- Make the packaging design eye catching
Simple, practical and effective packaging design can deliver a full brand identity. With this customers will purchase the product faster and easier simply because of what they associate to the product. Nice looking wine bottles will sell faster than one that doesn’t appear attractive or appealing.