In its annual State of the Wine Industry report, the Silicon Valley Bank (SVB) discusses current conditions, trends and future views on the wine industry, as well as financial performance and consumer demand trends. In this year’s rundown, SVB reported that consumers are trading up, and predicted significant growth of 14-18% in the fine wine category. What does this finding have to do with wine labels? This prediction may be just the incentive needed for more wineries to make the leap to screen printed wine bottles, as the process has been...
read moreGlobal wine drinking habits continue to shift from bars and restaurants to at-home consumption, with 60% of world wine sales being made to consumers for personal consumption, and that percentage is expected to continue rising until the year 2020. A change in consumer drinking habits means marketing campaigns will need to shift accordingly. According to a study commissioned by the international wine and spirts exhibition Vinexpo, there are currently five trends that will continue to dominate the wine marketing world for the foreseeable future:...
read moreWalk into any wine-selling establishment and you’re immediately faced with a dizzying array of varietals, bottles and label designs. At a distance, the offerings may all look alike – bottle after bottle of whites, reds and rosé, but move closer and start to search for one to buy and the differences become clear. This is the moment your wine bottle design catches the consumer’s eye, and you have about three seconds more to entice them to pick it up. So how do you make sure your wine bottle design is one that people want to reach out for,...
read moreFamous brands become very popular not only because of what they have to offer, but mostly because the consumer is able to recognize the packaging and logo with ease. There are a number of businesses that sell products easier due to their packaging. Some people are willing to give it a try over another product based on the packaging of the product. The product’s identity relies heavily on its packaging design. Can you recognize the product by its cover? Having an instantly recognizable logo and a distinctive shape all within nice...
read moreGreat design goes into every facet of your business identity, be it web design, business cards or packaging. Successful branding is all about creating a design that effectively conveys the information your audience needs in order to be motivated to purchase your goods or services. If you’re making the switch to the innovative and eco-friendly packaging design of screen printed bottles, it’s important to keep in mind that the same design principles of print labels apply. Printing your “label” directly onto a bottle helps it stand out among the...
read moreA well designed logo and label can be a huge asset to any business. The most famous companies in the world have logos that are recognizable to the majority of the general public at a glance. Everyone knows McDonald’s arches and Apple’s apple logo without a doubt. In the brewery business, the same stands true. Many large breweries depend on their labels to build loyalty and recognizability among their customer base. As companies look for more unique ways to grow their brand, more breweries are turning to screen printed beer...
read moreThe main choice for micro breweries wanting a more distinctive label on their bottles used to be between the inexpensive cut and stack and the more expensive pressure sensitive process with glue adhesives. But nowadays there’s an exciting alternative option that is economical, environmentally-friendly, and aesthetically pleasing. That third choice is the exciting new world of silkscreen bottles. The process is simple: Step 1: The micro brewer has a design team create a unique logo for the beer of choice. Step 2: This artwork is sent...
read moreCreative wine bottle packaging can help your bottle stand out among the many competitors on the shelf. As consumers browse for a new wine to try, stylish packaging can often catch their attention and translate into a purchase. It helps make a unique statement about your company as well as the contents of the bottle. From elegant and stately to bold and unconventional, your wine bottle packaging can be effectively utilized to make the statement you want. The following elements of wine bottle packaging can help your product stand out in a crowd...
read moreBenefits for Speciality Food Makers Although more and more wineries are embracing direct glass printing because of its permanent adhesion, fade-resistance and lack of bubbles, specialty food makers are also realizing the benefits of going direct printing on glass. Since specialty food packaging is all about quality and uniqueness, it makes sense that these same manufacturers would want to frame their products in the best possible light. Direct bottle printing looks classy and it’s hands down seen as more appealing by customers....
read moreSuppose a customer is walking through a grocery store that carries your bottle and a rival company’s product – one of the bottles has printing done directly on the glass while the other gets the message across on a regular paper label. Which product do you think gets more business and is seen as more professional? Really put yourself in the customer’s shoes by imagining that you’re staring across the aisle at both kinds of labels and you only have a few seconds to make a purchasing decision. Marketing Benefits of...
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