Wine Packaging: It’s All About the Brand

Effective wine packaging is a powerful visual design element that is key in selling your brand at the point of sale. The wine package that manages to tell a compelling narrative while delighting the consumer’s eye is the one that will stand out on the shelf. It must, in a very short moment of time, connect with those who are looking to buy the perfect wine for a dinner party, hostess gift, or romantic picnic for two.

How Packaging Design Builds Your Brand

The word brand dates back to before the year 950 and comes from the Old English and Norse words that mean to burn, as farmers used their uniquely designed branding marks to ID their stock and show possession. Today, an easily recognizable brand sets itself apart in much the same way. Understanding and capitalizing on what is unique about your brand gives your wine a distinct personality and creates a positive reaction in the minds of consumers. Brand recall by consumers is vital to the success of your marketing campaigns and creative, attractive wine packaging with distinctive colors and textures gives your brand an edge in attracting and holding onto customers.

In short, wine packaging is the brand, and it’s big business. When creating your packaging, keep these questions in mind:

  • Will the wine package design stand out from those around it, or does it get lost in the crowd?
  • If a consumer picks up the wine bottle, does the package’s design and message draw them in?
  • Is the wine packaging design visually appealing and does it fit your brand’s profile and positioning?

Use Wine Packaging to Emphasize Image

Wine packaging design plays an extremely important role in building a recognizable brand and is an opportunity to positively promote your brand’s image. Unique wine packaging can:

  • Play a vital role in your wine’s marketability and profitableness
  • Tell a story about your wine and explain where it comes from
  • Give consumers a sense of your wine’s place and identity
  • Suggest luxury and elevate the value of your wine with consumers
  • Help set expectations about how the wine will taste
  • Create buzz and generate the interest of consumers and the press

Today’s wine consumer wants to know the story behind the wine they are drinking – where the grapes are grown, the people behind it, how it’s made. They want to be enticed by a product that is interesting and unique. So create through your packaging an “ad” that reaches out and grabs them as they survey their choices. And when they ultimately pick up your bottle, engage them with a story that captures their imagination and compels them to buy.

Differentiate with Screen Printed Bottles

Your wine packaging delivers the message and tone you want your brand to communicate. One way to differentiate your brand from the ones that surround it is to choose screen printed labeling for your bottles. Screen printing offers exciting design possibilities and projects a unique, prestigious look. It works to reinforce your brand’s prestige and works well with all design styles, be it classic and sophisticated or bold and fun. The visual impact of your wine packaging should never be underestimated. It is the greatest opportunity you have to grab a consumer’s attention and make the sale.

In summary, great wine packaging design, coupled with a strong message and story that resonates with consumers is at the heart of an effective marketing campaign. Call today and let us show you how our screen printing techniques can help your brand prevail at that all important point of sale.